Product Marketing Specialist

Overview

The Product Marketing Specialist is a strategic partner across Product, Marketing, Sales, and Customer Success, owning go-to-market strategy, positioning, messaging, and sales enablement. This role is responsible for driving revenue growth and reinforcing RetailNext's position as a leader in retail analytics. You will lead the end-to-end product marketing function from competitive analysis and value positioning to product launches and sales enablement. Success requires strong experience in B2B SaaS marketing and the ability to translate technical capabilities into impactful customer value propositions.

Responsibilities

• Strategic Product Positioning & Messaging : Own product value messaging, including persona-specific strategies and competitive differentiation; translate product features into business outcomes using FBO mapping; maintain up-to-date battlecards and ensure consistent messaging across channels.
• Product Launches & Feature Releases : Develop and lead cross-functional go-to-market plans for new product and feature releases; create launch assets (web copy, sales content, customer communications, training materials); ensure consistent product language across teams.
• Sales Enablement : Build and manage a robust sales collateral library (pitch decks, briefs, battlecards); develop the "Golden Pitch" tailored to various buyer personas; support sales training and onboarding with product-focused materials.
• Customer Stories & Social Proof : Partner with Brand to build customer story pipelines and deliver multi-format success stories; create outcome-driven case studies by industry and use case; nurture customer relationships for advocacy initiatives.
• Market Intelligence & Strategic Analysis : Refine buyer personas and ICPs using research and feedback; conduct market, customer, and competitor analysis to inform messaging and strategy; lead win / loss reviews in partnership with Sales.

Skills & Knowledge

Talents & Strengths

Experience & Qualifications

About RetailNext

RetailNext is redefining how retailers understand and optimize the in-store experience. As a leading in-store analytics platform, we help global brands make data-driven decisions to improve performance, enhance customer engagement, and thrive in a dynamic retail landscape. With a presence in over 90 countries and partnerships with iconic brands, our team combines cutting-edge technology with real-world insights to drive impact.

What it’s Like to Work Here

Perks & Benefits

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Industries

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