Market Research & Lead Qualification Specialist

Company Overview :

We are a South African energy solutions provider specializing in sustainable, bespoke energy solutions for commercial, industrial, and agricultural sectors. The company focuses on optimizing energy efficiency, reducing carbon emissions, and decreasing reliance on the national grid, thereby enhancing profitability and sustainability for its clients.

Key Product Solutions :

• Consulting, Advisory, and Business Development : The company offers comprehensive services to optimize energy consumption, including energy audits, assessments, and feasibility studies.
• Engineered Solar Solutions : The company designs and implements tailored Solar Photovoltaic (PV) and Battery Energy Storage Systems (BESS) to meet specific client needs, promoting the use of low-cost, clean power to stabilize energy demands and enhance sustainability.
• Energy Management Metering and Utilities : The company provides data-driven insights to help clients reduce energy consumption and costs through smart metering and monitoring services.
• Power Purchase Agreements and Incentive Funding : The company assists clients in maximizing tax benefits and making smart energy investments through structured agreements and funding options.
• Operations and Maintenance : The company ensures the longevity and efficiency of energy systems through proactive maintenance and 24 / 7 system monitoring.

Job Title :

Market Research & Lead Qualification Specialist

(Also known as : Sales Research Analyst, Business Development Researcher, or Sales Enablement Researcher)

Job Description :

The Market Research & Lead Qualification Specialist plays a crucial role in supporting the business development team by identifying and qualifying high-potential B2B opportunities. This individual conducts in-depth market research and needs analyses to pinpoint ideal prospects and uncover insights that support a targeted sales approach. Once a lead is vetted and demonstrates clear alignment with the companys offering, it is passed as a warm lead to the Business Development Manager for further engagement and closing.

Key Responsibilities :

Requirements & Experience :

Comfortable working across teams and relaying insights to sales stakeholders