Sales Development Representative

Job Title

OnSite Sales Development Representative (SDR)

About the Role

We are looking for a proactive, highly driven Sales Development Representative to join our growing team in the email marketing / marketing automation industry. This person will be tasked with generating new business opportunities through outbound prospecting, qualifying inbound leads, and supporting our sales funnel to help scale revenue and customer outreach.

Key Responsibilities

Prospecting & Outreach

Generate new leads through cold calls, emails, social media outreach (e.g. LinkedIn), and other outbound channels.

Research and build lists of target companies and decision-makers.

Lead Qualification

Respond to inbound enquiries. Screen and qualify leads based on predefined criteria (e.g. budget, size, industry, need).

Schedule and set up meetings or demos for the senior sales team.

Pipeline Development

Maintain accurate and uptodate records in the CRM. Track outreach, followups, and lead status.

Collaborate with marketing on campaigns and feedback to optimise outreach messaging.

Collaboration & Feedback Loop

Provide insights to marketing / content teams on messaging that resonates (or doesnt). Suggest improvements.

Work closely with Sales Executives to hand over qualified leads and ensure smooth transitions.

Performance Targets

Meet monthly / quarterly KPIs for number of outreach attempts, meetings set, conversion rate, etc.

Required Skills & Experience

1-4 years of experience in B2B sales development, preferably in SaaS / marketing technology / email marketing / martech.

Strong communication skills (written & verbal), comfortable cold calling and emailing.

Selfmotivated, goaloriented, and able to work in a fastpaced environment.

Basic understanding of marketing automation, email marketing, and / or digital marketing processes.

Competence with tools such as CRM systems (e.g. HubSpot, Salesforce, Pipedrive), email tools, LinkedIn Sales Navigator.

Good organisation, followthrough, ability to multitask and manage time efficiently.

Nice to Have

Experience specifically in email marketing / automation platforms.

Understanding of deliverability, transactional vs promotional email distinctions.

Prior success in outbound Lead Generation / SDR metrics achievement.