Lead Generation and ABM Specialist, LATAM

Overview

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Job Title : Lead Generation & ABM Specialist, LATAM (Assurance)

Location : Brazil or Mexico

Scale demand across Latin America. Orchestrate precise ABM plays. Prove impact with data.

BSI’s Assurance division is hiring a Lead Generation & ABM Specialist – LATAM to architect and execute high-impact demand and ABM programs across Spanish- and Portuguese-speaking markets. You’ll harness data and intent to engage buying groups in Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities—and partnering closely with Sales Directors and the Global Digital Hub to convert interest into opportunities.

If you’re a bilingual / tri-lingual, hands-on strategist who thrives in a matrixed environment, come build the engine that feeds our pipeline.

Responsibilities

Regional demand strategy : Define the LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona.

Multi-channel execution : Launch integrated programs across email, LinkedIn / paid social, paid search, webinars / events, and content syndication, localized for Spanish and Brazilian Portuguese.

ABM leadership : Stand up 1 : 1, 1 : few, and 1 : many plays for strategic accounts; coordinate offers and outreach across buying groups.

Sales partnership : Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.

Tech + intent : Operationalize ABM / intent platforms (e.g., Bombora, Demandbase / 6sense / RollWorks) and convert signals into orchestrated journeys.

Attribution discipline : Drive clean segmentation, routing, UTM / tagging, and reporting with digital operations.

Localization that performs : Tailor narratives to local regulations, industries, and buyer behavior; ensure cultural nuance in copy and creative.

Experimentation : A / B test offers, channels, cadences, and languages; scale winners region-wide.

Cross-functional sync : Coordinate with field marketing, content, and ops to deliver on time and on brand via Workfront.

How you’ll measure success

Demand quality : MQLs, SAL / SQL conversion, pipeline contribution, opportunities created.

ABM traction : Account / Buying-group engagement, stage progression, win-rate and cycle-time improvements.

Channel economics : CPL / CAC, influenced revenue, multi-touch attribution.

Operational health : Launch timeliness, rework reduction, attribution accuracy (UTM coverage).

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.

6+ years in B2B demand gen / digital / ABM with measurable campaign success (professional services, SaaS, or regulated industries preferred).

Proven multi-channel build-and-run experience (email, LinkedIn / paid social, paid media, web, webinars / events).

Experience in matrixed / global organizations and familiarity with B2B buyer journeys.

Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.

Language & travel

Languages : Strong command of English, Spanish, and Portuguese (verbal and written).

Travel : Up to 10% for account planning sessions, events, and team collaboration.

About Us

BSI is a business improvement and standards company with a long history of helping organizations become more sustainable and resilient while inspiring trust in their products, systems, services, and the world we live in. Headquartered in London, BSI is the world’s first national standards organization with more than 100 years of experience. We partner with 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including software solutions and cybersecurity expertise across industries.

We are committed to diversity and inclusion and invite applicants from all backgrounds to apply. If you require any reasonable accommodations during our recruiting process, please inform your Talent Acquisition Partner.

What we offer

Brazil - BSI offers a competitive salary, 30 days annual leave, paid sick leave, bank holidays, health and life insurance, transport and meal allowances, vacation bonus, parental leave, learning and development opportunities, and a range of flexible benefits.

Mexico - BSI offers a competitive salary, 20 days annual leave, bank holidays, vacation bonus, medical insurance, life insurance, savings fund with company contribution, meal allowance, parental leave, learning and development opportunities, and a range of flexible benefits.

D&I Policy

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and communities. We strive to create a sense of belonging for all employees and provide opportunities to develop, grow, and engage with our global organization.

If you require any reasonable accommodations, please inform your Talent Acquisition Partner.

Equal Opportunity

BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.

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