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Marketing CRO & Automations Specialist

Marketing CRO & Automations Specialist

Aristo SourcingWorkFromHome, Western Cape, South Africa
3 days ago
Job description

Marketing CRO & Automations Specialist

This role is full-time, remote and focused on conversion rate optimization and marketing automation. The position is based with a U.S.-based marketing agency with more than 20 years of experience in digital marketing and a primary focus on direct response strategies.

Base pay range : $18,000.00 – $24,000.00 per year ( approximately $1,500 – $2,000 per month )

Key responsibilities :

  • Maintain and manage marketing automation integrations with CRM and other platforms.
  • Build, test, and optimize automated workflows, email / SMS sequences, and customer journeys.
  • Execute and QA marketing automations across multiple platforms (e.g., Go High Level, HubSpot, Zapier, Twilio).
  • Handle data management processes including lead routing, tagging, API integrations, and MySQL database updates.
  • Monitor deliverability, engagement, and conversion data to ensure systems perform optimally.

Conversion Rate Optimization (CRO) Responsibilities

  • Develop and execute CRO strategies for landing pages, emails, and funnels using A / B testing frameworks.
  • Analyze user behavior via tools such as Google Analytics, Clarity, and Looker Studio to identify friction points and conversion opportunities.
  • Create and document hypotheses for tests (headline, layout, CTA, design, offer framing) and track results.
  • Collaborate with designers and copywriters to improve the customer experience and funnel flow based on behavioral insights.
  • Continuously test and refine page elements, headlines, forms, and offers to maximize opt-ins, sales, and show rates.
  • Support the creation and maintenance of CRO reports, dashboards, and insights presentations for internal and client teams.
  • Apply psychological and UX principles to improve engagement and conversion performance.
  • Reporting & Analysis

  • Track and report KPIs for marketing automations and CRO tests.
  • Build and maintain dashboards in Google Sheets, Looker Studio, or Airtable to visualize campaign performance.
  • Interpret analytics data to provide actionable insights and optimization recommendations.
  • Partner with management to define performance benchmarks and identify growth opportunities.
  • Required Skills and Experience

  • Data‑driven mindset with strong analytical and testing abilities.
  • Proficiency in HTML, CSS, and JavaScript for light front‑end troubleshooting and A / B test setup.
  • Expertise in Google Analytics, Google Tag Manager, and data visualization tools.
  • Experience with MySQL, Airtable, Twilio, APIs, and Zapier (or similar tools).
  • Understanding of UX principles, user journey mapping, and behavioral analysis.
  • Proficient in Microsoft Excel / Google Sheets (advanced formulas, pivot tables, dashboards).
  • Excellent communication and documentation skills.
  • Strong multitasking abilities and ability to collaborate cross‑functionally in a fast‑paced environment.
  • Requirements

  • In‑depth background in a remote work setup similar to freelancing as an Independent Contractor.
  • Proven experience in marketing automation and CRM integration.
  • 2+ years of experience in CRO, digital marketing analytics, or funnel optimization.
  • Demonstrated success running A / B or multivariate tests and interpreting results.
  • Strong understanding of database management concepts and best practices.
  • Ability to think critically and translate data insights into clear recommendations.
  • Highly organized, self‑motivated, and proactive with a strong sense of ownership.
  • Excellent attention to detail and QA accuracy.
  • Fluent in English (written and verbal).
  • Reliable internet connection and consistent availability during designated USA business hours.
  • Type of Work : Full‑time remote

    Work Schedule : USA business hours

    Seniority Level : Mid‑Senior level

    Employment Type : Full‑time

    Job Function : Marketing

    Industries : Advertising Services

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    Marketing Specialist • WorkFromHome, Western Cape, South Africa

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