Executive: Brand & CommsTelkom • Centurion, ZA

Executive : Brand & Comms

Telkom • Centurion, ZA

11 hours ago

Job description

Job title : Executive : Brand & Comms

Job Location : Gauteng, Centurion

Deadline : December 26, 2025

Quick Recommended Links

Jobs by Location
Job by industries

StartFragment

Core Description

The Executive : Brand and Communications is accountable for leading, shaping and elevating the organisation’s brand, customer perception and multi-channel marketing communications strategy. The role drives brand equity, customer affinity, and commercial value through digital-first, insight-led, personalised and scalable campaigns across owned, earned and paid channels.

This position ensures the brand remains relevant, competitive and distinctive in the evolving digital economy, driving adoption, retention, and preference across key customer segments.

Job Responsibilities

Brand Leadership and Positioning

Develop and evolve a compelling long-term Brand Vision aligned to business strategy, growth targets and market opportunity.

Lead brand positioning, architecture and identity frameworks across all product lines and consumer touchpoints.

Drive continuous brand measurement and equity tracking to inform improvement in awareness, relevance, and sentiment.

Integrated Marketing and Communications Strategy

Lead the development and execution of customer-centric, integrated marketing campaigns across digital, media, PR, retail and experiential channels.

Ensure communication strategies are insight-driven, data-informed and aligned to commercial objectives and customer segment needs.

Work with retail channel leads to ensure marketing communications drive granular market share growth across the different channels, including partnering with external channel owners to drive joint marketing campaigns.

Oversee the annual communication brand planning and annual calendar and optimise channel mix to maximise ROI and customer impact.

Digital and Data-Driven Marketing Maturity

Champion personalisation, marketing automation, behavioural segmentation and AI-enabled marketing capabilities.

Grow digital channels, social ecosystems and online communities to drive engagement, conversion and loyalty.

Implement modern media planning, including programmatic buying, performance marketing and attribution modelling.

Sponsorships, Corporate Reputation and PR

Lead sponsorship portfolio strategy and measurement frameworks to maximise equity and commercial value.

Manage reputation and storytelling across media, stakeholder communication and crisis response.

Position the organisation as a trusted, responsible and customer-obsessed brand.

Cross-Functional Leadership and Stakeholder Management

Collaborate with HR to drive Employer Brand strategy and employee advocacy.

Partner with product, commercial and customer teams to ensure messaging consistency across customer journeys and experience platforms.

Manage strategic agency, influencer and media partner relationships.

Governance, Budget Optimisation and ROI

Ensure brand governance compliance across platforms, products and markets.

Manage marketing investment effectiveness via performance dashboards, analytics and value measurement.

Procure and manage performance of marketing services and agency partners as per Telkom’s governance framework.

Ensure financial discipline while maximising return on investment and customer value creation.

Core Competencies

Functional Knowledge / Skills

Brand Management

Digital and Performance Marketing

Media Strategy and Channel Optimisation

PR, Storytelling and Reputation Management

Sponsorship and Partnerships

Customer-Centric Growth Leadership

Digital and Data-Driven Marketing Capability

Budget Management

Competencies (Behaviour)

Strategic Planning and Execution

Analytical and Critical Thinking

Leadership, Coaching, and Stakeholder Influence

Decision-Making under Pressure

Communication and Change Leadership

Negotiation and Conflict Resolution

Collaboration and Relationship Building

Professional Integrity, Accountability and Ethical

Leadership

Resilience and Composure

Certifications

Relevant Certification will be an advantage

Education

NQF 7 : 3 year Degree

Experience

8 Years relevant experience, of which at least 3 years on senior management level

Additional Information

Certification, qualifications and experience :

Certifications in strategic marketing CMSA, Digital Marketing, Customer Experience, AI Marketing or Media Strategy will be advantageous.

NQF Level 7 bachelor’s degree in marketing, Communications, Digital Marketing, Brand Strategy or Business.

Postgraduate qualification (MBA / Masters) will be preferred.

Minimum 8 - 10 years of experience including a minimum of 5 years at senior management level in Marketing, Brand, Digital or Communications roles, preferably in telecommunications, tech or fast-paced consumer-focused industries.

Proven experience leading digital transformation, brand repositioning or large-scale integrated campaigns.

Demonstrated experience in brand equity measurement, analytics, insights and performance-driven brand growth.

Experience in managing agencies, media, digital partners and sponsorship portfolios.

Special Requirements

Accelerate digital revenue growth through effective brand and digital demand strategy.

Build a measurable and defensible brand equity advantage.

Strengthen customer love, retention and lifetime value.

Future-proof the organisation through modern communications technology, AI-powered marketing and sustainable brand positioning.

EndFragment

Research / Data Analysis jobs

Create a job alert for this search

Brand • Centurion, ZA

Related jobs

Social Media and Marketing Executive – Modderfontein

SA Sales Fraternity • Johannesburg, South Africa

Our client is currently looking for an extra-ordinary Social Media and Marketing position to be filled in order to transform how we appear to our customer base. This position is self-managed in natu...Show more

Last updated: 30+ days ago • Promoted

Business Development Executive - Food Hygiene

Bidvest Prestige • Germiston, ZA

Job title : Business Development Executive - Food Hygiene.Job Location : Gauteng, Germiston.To contribute to the process of refining and enhancing, on an ongoing basis, the current and future sales...Show more

Last updated: 30+ days ago • Promoted

Sales Executive – New Business Development - Pretoria (Travel required)

Ad Talent • Pretoria, South Africa

We are a leading player in the ICT sector, delivering innovative technology solutions that empower businesses to perform at their best. Our environment is fast-paced, collaborative and built around ...Show more

Last updated: 30+ days ago • Promoted

Sales Executive - Tourism

Level-Up • Sandton, South Africa

Quick Apply

Identify and secure new clients by generating leads through prospecting and cold calling.Sell advertising space for a business-to-business publication while building strong client relationships.Dev...Show more

Last updated: 10 days ago

Business Development Manager (HealthcareDevelopment)

Boardroom Appointments • Kempton Park, South Africa

Head of Healthcare Development.Business Development Identify and target new business opportunities within the Healthcare sector. Responsible for achieving sales target through lead generation, prosp...Show more

Last updated: 30+ days ago • Promoted

Marketing Executive -Pretoria East

SA Sales Fraternity • Pretoria, South Africa

We are seeking a creative, results-driven Marketing Executive, to work out of our office in Pretoria East.The ideal candidate will be responsible for supporting the planning, execution, and optimiz...Show more

Last updated: 30+ days ago • Promoted

Sales Executive

Boardroom Appointments • Johannesburg, South Africa

Canvassing and prospecting various industrial industries for potential qualifying customers.Following the Company's sales process to sell labels and other label consumables.Increase sales and marke...Show more

Last updated: 30+ days ago • Promoted

Business Development Executive

Staff Unlimited Recruitment Pty Ltd T / A MPC Recruitment Group EC • Johannesburg, South Africa

Job Title : Business Development Executive.This is an exciting opportunity for a driven individual.If you are a results-oriented professional with a passion for sales and business development, we wa...Show more

Last updated: 30+ days ago • Promoted

Business Development Executive

Cencora • Johannesburg, Gauteng, South Africa

Our team members are at the heart of everything we do.At Cencora we are united in our responsibility to create healthier futures and every person here is essential to us being able to deliver on th...Show more

Last updated: 2 days ago • Promoted

Marketing Executive

SA Sales Fraternity • Johannesburg, South Africa

We are seeking a creative, results-driven Marketing Executive.The ideal candidate will be responsible for supporting the planning, execution, and optimization of our marketing campaigns across mult...Show more

Last updated: 30+ days ago • Promoted

Sales Executive

Kazang • Pretoria, ZA

Job Location : Gauteng, Pretoria.We are seeking a motivated and results-driven Sales Executive to join our team.This dynamic role requires a mix of diverse product knowledge, technical expertise, a...Show more

Last updated: 8 days ago • Promoted

New Business Sales Executive (PTA)

Daisy JHB (Pty) Ltd • Pretoria, South Africa

Develop new relationships with clients to expand the current client / customer base.Develop and maintain strong relationships with clients / customers to ensure satisfaction and loyalty.Conduct regular...Show more

Last updated: 30+ days ago • Promoted

Business Development Manager

Profession Hub • Akasia, South Africa

Akasia) to spearhead growth in our transport and logistics business.You’ll identify new business opportunities, build lasting client relationships, and deliver tailored logistics solutions that dri...Show more

Last updated: 30+ days ago • Promoted

Sales Executive Trade Marketing & Digital Outdoor Media

The Legends Agency • Johannesburg, Gauteng, South Africa

Sales Executive Trade Marketing & Digital Outdoor Media.Johannesburg (Hybrid office & client-facing) R35 000 base commission. Our client is a leading South African out-of-home (OOH) media owner cu...Show more

Last updated: 18 days ago • Promoted

Business Development Executive

Right People Right Job • Pretoria, South Africa

A leading enterprise information management company is looking for a seasoned.Business Development Executive.Source and close new enterprise clients. Engage directly with CIOs and C-level stakeholde...Show more

Last updated: 30+ days ago • Promoted

Senior Telco Sales Executive

Daisy JHB (Pty) Ltd • Sandton, South Africa

Developing key growth sales strategies, tactics and action plans.Driving and achieving annual targets, building relationships and understanding customer trends. Achieve / exceed monthly and annual sal...Show more

Last updated: 30+ days ago • Promoted

Business Development Manager (Healthcare Development)

Boardroom Appointments • Kempton Park, South Africa

Last updated: 30+ days ago • Promoted

Sales Executive Used Vehicles (Hyundai Centurion)

Hyundai Automotive South Africa • Centurion, ZA

Job title : Sales Executive Used Vehicles (Hyundai Centurion).Job Location : Gauteng, Centurion.We are seeking a dynamic and results-driven Sales Executive to join our team at Hyundai Centurion.The...Show more

Last updated: 30+ days ago • Promoted