Community Experience & Advocacy Lead

YocoCape Town, ZA

6 days ago

Job description

Job title : Community Experience & Advocacy Lead

Job Location : Western Cape, Cape Town

Deadline : December 03, 2025

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About the role

As a Community Experience & Advocacy Lead, you will strengthen Yoco’s brand and merchant loyalty by building a connected community and delivering high-impact experiences that drive advocacy, engagement, and long-term value beyond product use.

What you will be doing

Design, build, and maintain scalable community infrastructure including CRM, segmentation, and personalised communication flows.

Develop a tiered engagement strategy, identify and activate high-potential and influencer merchants to amplify brand advocacy.

Conceptualise and execute high-impact online, hybrid and in-person events that drive brand connection, learning, and referrals. Develop and maintain a scalable event toolkit. Manage partner relationships to ensure consistent and high-quality execution.

Embed referral mechanics into community engagement efforts and merchant journeys to drive organic growth through advocacy.

Integrate community, events, PR, brand, and merchant value initiatives into a cohesive ecosystem that amplifies impact.

Establish and manage KPIs, feedback loops, and reporting frameworks to track engagement, ROI, and continuously optimise.

About you

You bring a marketer’s creativity, a community builder’s empathy, and an operator’s discipline. You take pride in crafting meaningful experiences — from intimate conversations to large-scale activations — that strengthen connection and trust. You combine analytical curiosity with execution excellence, ensuring every initiative ladders up to brand love and business value.

You have deep empathy for small business owners and a passion for helping them thrive through meaningful experiences.

You’re a collaboration catalyst — able to align and inspire cross-functional teams to deliver exceptional merchant experiences.

You thrive where creativity meets execution, combining data-driven thinking with hands-on innovation. You’re comfortable building things from scratch, experimenting, and iterating to continuously improve results.

You have strong technical skills, with experience designing, building, and maintaining community infrastructure, including landing pages, CRM, segmentation, and personalised communication flows (Hubspot, Zoho, or similar).

You have a deep understanding of digital marketing and experience building a small marketing function from the ground up, connecting all its parts effectively, and creating cohesive experiences that drive engagement across both online and offline channels.

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Community Experience • Cape Town, ZA

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