Digital Brand Lead - Cape Union Mart

Our Marketing department requires a dedicated and passionate Digital Brand Lead to take ownership of Cape Union Mart & K-Way, guiding and supporting a small digital team to deliver a rich customer experience which is aligned to business objectives and industry best practice. This role also includes relationship management across numerous teams, as well as driving improvements to business processes.

The role will require the incumbent to oversee the effective planning, QA and execution of all digital content on a day-to-day basis, working across teams to drive sales, build a loyal online community and execute campaigns, promotions & launches in line with the merchandise & marketing strategies. A key focus area will be to monitor ongoing performance across social media, mailers and performance media using data & web analytics to identify areas for improvement and sharing feedback and insights on a regular basis. The incumbent will be expected to take ownership of cross-functional meetings from a Digital Marketing perspective.

It's important that we find individuals who are a great fit for our business. The ideal candidate will be a team player, have a high attention to detail and enjoy working in a fast-paced and high-pressure environment. This is a fast-changing role with evolving expectations, and we are looking for someone who has a natural aptitude for social media, content development and pushes the boundaries of digital marketing whilst sharing knowledge and learnings with the rest of the team. We're looking for people who embody our values and aren't afraid to challenge the status quo.

Key Duties

• Takes ownership of the digital marketing strategy, including overseeing the creation and management of the digital content plan and alignment with the overarching brand strategy.
• Ensure effective and accurate execution & deployment of digital content in line with the overarching campaign calendar.
• Perform analysis of relevant campaigns and strategies and provide recommendations on how to optimize future efforts.
• Facilitate the use & optimisation of all available tools to drive conversion, personalisation, automation and A / B testing.
• Represent the Digital Team in all relevant meetings by contributing on digital best practice, pushing innovation & driving cross departmental collaboration
• Act as the key contact for day-to-day management of external digital agency & internal teams (eg. Merchandise teams).
• Compile & circulate weekly and monthly performance reports.
• Control & track the digital marketing budgets.
• Perform regular competitor reviews & analyses and relay key findings.
• Leadership of the Digital Content team as a center of excellence, delivering world class content, maximizing revenue & inspiring our online communities.

Job Requirements

Minimum of 4 years’ experience in a similar position

performance media (Facebook & Google)

Goal oriented and self-motivated – must be able to work independently with minimal supervision

Detailed Job Requirements

There are 2 primary focus areas for this role. The first is to act as a leader for the relevant Digital Content Coordinators, providing guidance and support as needed in order to fulfil their roles. The second is to take ownership of the relevant chain(s) from a digital perspective, including relationship management across numerous teams, the creation and management of the digital content strategy to drive sales, build and inspire a loyal online community and execute campaigns, promotions & launches in line with the merchandise & marketing strategies.

Key Performance / Focus Areas

Content Management & Planning

Channel Management

Performance & Optimisation

Teamwork & Collaboration

Leadership

Strategy

Please note : The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Candidates that enhance the diversity of the team will be given preference, in line with our Employment Equity plan.

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