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Marketing Manager - Cape Town

Marketing Manager - Cape Town

Talent EvolutionCape Town, South Africa
10 days ago
Job description

Marketing Strategy & Brand Development

  • Keeping abreast and informed as to market, political, trading and economical environments affecting the business
  • Develop and execute integrated marketing strategies to strengthen brand positioning and market share
  • Convert agreed upon marketing plans and strategies into feasible, workable project plans
  • Plan and oversee marketing campaigns, promotions, events, and digital initiatives that resonate with target customers
  • Conduct market research to understand consumer preferences, trends, and competitor activities
  • Build strategic partnerships to enhance brand exposure and market reach

Digital & Retail Marketing

  • Lead digital marketing initiatives including social media, e-commerce, and online customer engagement
  • Optimize in-store marketing, visual merchandising, and customer experience to grow brand equity
  • Monitor marketing ROI and continuously refine campaigns for effectiveness
  • Creative Direction & Cross-Functional Collaboration

  • Provide creative direction for major brand and marketing initiatives, including product launches, growth campaigns, events, and brand awareness efforts
  • Lead the ongoing development and evolution of our brand identity
  • Take a hands-on role in creating core brand assets including logos, design systems, and key campaign visuals, ensuring they are strategically aligned and visually compelling
  • Partner closely with the content / copywriting team to craft messaging aligned with tone of voice and campaign objectives
  • Work alongside the video team to shape storytelling concepts and branded video content
  • Manage and collaborate with external creative agencies and partners
  • Creative development and reviews responsible for driving all creative outputs
  • Workflow processes Optimize or strengthen existing workflow processes to ensure campaign deadlines are met
  • Assist with production management for relevant campaigns
  • Media strategy Contribute to media strategy, planning and best practice across all campaigns
  • Sales & Business Growth

  • Align with sales department to drive sales objectives across customer segments.
  • Monitor distribution and implement marketing improvement strategies per channel, to support sales department
  • Develop new business opportunities and explore expansion into new markets
  • Manage key client relationships and ensure high customer satisfaction
  • Reporting

  • Managing marketing budget compliance
  • Reporting weekly, monthly and quarterly on marketing metrics
  • Health and Safety

  • Participate in safety forums and attend relevant training / programmes
  • Report all safety incidents to the relevant people
  • Comply with safety policies and procedures
  • Wear protective clothing (where applicable) at all times
  • Employee management and development

  • Ensure overall compliance with relevant procedures and policies
  • Ensure that all team members have clearly defined job profiles
  • Regular goal reviews are completed to assess achievement of results
  • Support, coaching and mentoring are continuously provided to ensure that objectives are met
  • Appropriate allocation of resources to meet operational demands
  • Ensure adequate succession planning to meet ongoing and anticipated business requirements
  • Qualification and Experience

  • Business or marketing-related degree or equivalent professional qualification
  • 8 years of Sales & Marketing experience with at least 4 years in managerial role in FMCG
  • Proven experience in managing creative teams
  • Conceptual creative development across design / art direction, copy and content
  • Demonstrated experience in social media and e-commerce
  • Should you not receive a response within 10 working days, please consider your application as unsuccessful

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    Manager Cape Town • Cape Town, South Africa

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