Marketing Director : Bakeries - Cape Town HQ

Overview

We are PepsiCo

PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions : Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

Responsibilities

The purpose of the job is to enable and build the growth potential of the Bakeries BU. The person will fulfil the marketing lead for this extensive portfolio. A high degree of co-ordination will be expected of the incumbent in developing strategy and executing plans to build national brands within the context of regional dynamics. The incumbent will bring in-market, in-category market capability and ensure more strategic coherence and more synergies across the portfolio offerings that do exist today.

Practical Tips :

• Responsible for brand development, brand building, category growth strategy for full suite of brands and sub-categories across South Africa.
• This marketing leader would be responsible for Category strategy with GM alignment, AOP planning and translation into Marketing Strategy, marketing campaigns and activation plans for the category.
• Own and drive brand equity, SOM and appropriately launch new brands or brand extensions, in conjunction with Commercialisation and R&D.
• Liaise with SA CMO in developing and utilizing the support marketing ecosystem, developing and deepening consumer intimacy programmes, and building out consumer engagement platforms.
• The role incumbent will partner with Regional Bakery leadership teams to develop on the ground and BTL support for the Bakery GMs in each region.
• Lead innovation agenda for growth and market relevance.
• Leadership of external stakeholders (agencies) and internal leadership of cross functional teams.
• Works within the SA CMO matrix marketing organisation, and aligned to AMESA marketing as required. PepsiCo marketing principles are followed in utilizing the marketing ecosystem, developing and deepening consumer intimacy programmes, driving the innovation agenda with Commercialisation, and building out consumer engagement platforms utilizing TCP and other PepsiCo templates.

Accountabilities :

Supports delivery of Annual Operating Plan (AOP) - Decision (D)

Qualifications

“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"

“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"

The purpose of the job is to enable and build the growth potential of the Bakeries BU. The person will fulfil the marketing lead for this extensive portfolio. A high degree of co-ordination will be expected of the incumbent in developing strategy and executing plans to build national brands within the context of regional dynamics. The incumbent will bring in-market, in-category market capability and ensure more strategic coherence and more synergies across the portfolio offerings that do exist today.

Practical Tips :

Accountabilities :

Supports delivery of Annual Operating Plan (AOP) - Decision (D)

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