Head of Marketing

1. The Head of Marketing will own Lelive’s end-to-end marketing strategy and plan in South Africa—helping build the brand, shaping perception, driving profitable growth across DTC and retail.

2. You will also be required to drive the brand, content & systems engine that must support global expansion into new markets.

3. You’ll help define strategy, be part of the executive team, support the brand narrative and dive into execution, leading an in-house team and agency partners while using smart, creative marketing to deliver measurable results.

7+ years experience in relevant marketing / brand roles only.

Lelive skincare was founded to showcase the quality and innovation of Africa to the world. It is truly from Africa, for every skin. After rapid growth in South Africa, the brand has launched in the UK, with features in Elle and British Vogue. Lelive blends the highest-quality African botanics with cutting-edge scientific actives for healthy, glowing skin.

We wish to become the largest skincare company in the world that comes from Africa, and we are looking for talented passionate people!

Solving Big Challenges and Growing Fast

At Lelive, we are scaling incredibly fast. This For those who thrive in a high-energy, fast-paced environment, the learning and development opportunities are there for those who step up. If you enjoy being challenged, taking ownership, and pushing boundaries, this is the place to grow.

Hybrid Work That Values Results

We believe in flexibility if there is performance. You’ll have the autonomy to work in a hybrid structure while being empowered to drive big results. Smaller teams and less politics – seeing the impact of your hard work immediately, which is highly satisfying.

Work with Smart, Ambitious People

You’ll work with driven, high-performing individuals who solve challenges with intelligence, ownership, and passion. At Lelive, we solve smart, push boundaries, and make things happen—no excuses in a culture of honesty, respect, and alignment.

Our impact

Beyond skincare, we have partnered with rePurpose Global to remove twice as much plastic as we produce and also practice ethical sourcing. We are driving meaningful change, building a community of inclusivity, and making high-quality, premium skincare simple and accessible.

Requirements

1. Set and execute the marketing strategy; build the brand; align team and partners

Define clear objectives, translate them into actionable roadmaps, and lead the in-house team and external agencies—clearing roadblocks and jumping in when needed to ship work.

2. Help drive overall brand, product, and marketing strategy as we scale globally

Provide insights that guide Lelive’s evolving brand positioning, product roadmap, and growth priorities across international markets.

3. Plan and deliver against budget, driving measurable impact

Build annual and quarterly plans, allocate spend across channels, and adjust tactics to maximise revenue growth and ROAS while staying on budget.

4. Oversee the content engine

Run a scalable in-house / freelance pipeline that produces platform-ready assets for social, CRM, retail POS, and PR.

5. Drive retail growth through collaboration and omnichannel marketing

Work closely with the retail department and store teams to craft joint business plans, strengthen merchandising / training, and amplify campaigns across paid, owned, and earned channels.

6. Run word-of-mouth initiatives

Launch influencer, UGC, and community programmes that spark conversation and expand brand awareness.

7. Manage the ecommerce ecosystem

Own the website (Shopify), optimise CRO, manage promotions, and lead CRM / retention programmes.

Requirements

• 7+ years of marketing & brand experience in high-growth DTC, consumer goods, or related sectors.
• Passion for beauty, culture, and storytelling – genuinely cares about building brands that matter.
• Organic traction driver – expert at sparking word-of-mouth and conversation that gets people talking.
• Performance-marketing amplifier – uses paid channels strategically to scale and reinforce organic momentum.
• Omnichannel mindset – understands how to drive retail and e-commerce growth together, creating a seamless customer journey.
• Planner & budget owner – builds clear marketing calendars, understands ROAS and channel allocations, and turns spend into measurable results.
• Team leadership plus hands-on execution – builds, mentors, and mobilises a team while jumping into high-quality day-to-day work when needed.
• Sharp creative eye – judges and shapes compelling visuals, copy, and content.
• Strategic yet practical – balances long-term thinking with rapid execution.
• Highly organised & self-motivated – thrives in a fast-paced startup environment with minimal hand-holding.

Benefits