Job title : Lead Specialist Commercial CVM
Job Location : Gauteng,
Deadline : November 15, 2025
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Purpose of the Job :
To lead the strategic development and execution of high-impact, personalized CVM propositions across inbound channels, including the Value Platform and Below-the-Line (BTL) offerings such as My Connecta Deals. This role is responsible for driving customer engagement and incremental revenue by leveraging deep customer insights, fostering innovation, and ensuring seamless cross-functional collaboration. As a key leader in the CVM team, the Principal Commercial Manager plays a pivotal role in enhancing Cell C’s customer value delivery and strengthening its competitive position in the market.This role will be supported by a cross-functional team of data scientists, commercial data analysts, marketing technology experts and product development managers to bring your creations to market.Your work will shape how we think about our customers, our ability to identify and satisfy their needs and deliver compelling offerings that creates mutual benefit, at scale. This is a highly impactful role where you will directly impact how millions of Cell C customers engage with our offerings daily.Main Responsibilities :
Product Strategy formation and implementation
Define, formulate and implement the personalised product strategy and roadmap through your specialized expertise and insight to ensure that the strategy meets business objectivesDefine the framework and metrics to measure the impact of the applicable CVM product offerings and ensure they are consistently monitoredCollaborate with cross functional teams to ensure you build relevant solutions for our customer baseExecute the CVM strategy to maximize customer impact, drive behavioural change, and deliver measurable business value through the product portfolioAlign product strategy with broader commercial and digital transformation goalsMonitor market trends and competitor activity to inform strategic adjustmentsProduct and Solution Development
Proactively identify customer needs and opportunities and deliver compelling offerings that creates value at scale.Evaluate the feasibility and relevance of proposed complex products and servicesCommission and interpret ad hoc analyses on base activity, spend and usage patternsApply first principles thinking and advanced analytics to derive actionable insights and optimize product performanceDetermine pricing, optimal price curves and run gap analyses for below-the-line offer portfoliosLeverage the impact of machine learning and valuation algorithms within the portfolioSystems based thinking to construct optimal product ecosystems within the marketing tech stackIncorporate customer feedback loops into the product development lifecycleLead experimentation (e.g., A / B testing) to validate new features or pricing models before full-scale rolloutBusiness planning
Develop annual and long-term business plans, including forecasting against key performance indicators (KPIs) and aligning with divisional and corporate objectivesContribute to and develop business cases for key activities / projects and estimate the financial and development resources required to deliver performance targetsDevelop straight forward business cases or lead feasibility and assessment work for proposed and current projects to support the development and contributions review of business casesTrack and report on business plan execution, identifying risks and mitigation strategiesCollaborate with finance and strategy teams to ensure alignment with budget cycles and investment prioritiesCustomer insights and analytics
Define and oversee the customer insight strategy to inform CVM initiatives and product developmentCollaborate with analytics teams to extract actionable insights from customer behaviour, usage patterns, and lifecycle dataTranslate complex data into clear narratives and strategic recommendations for senior stakeholdersIdentify and monitor key customer segments, churn drivers, and value opportunitiesIntegrate customer feedback and NPS data into proposition design and campaign refinementCross functional leadership and Enablement
Lead cross-functional squads comprising data science, marketing, product, and technology to deliver CVM initiativesFacilitate alignment between commercial goals and execution teams through structured planning and communicationChampion a collaborative culture that encourages knowledge sharing and joint problem-solvingResolve cross-departmental blockers and ensure accountability across delivery streamsRepresent the CVM function in strategic forums and cross-business initiativesPerformance monitoring and optimization
Define KPIs and success metrics for CVM campaigns, propositions, and platformsEstablish dashboards and reporting frameworks to track performance in real timeConduct regular performance reviews and post-implementation analyses to identify improvement areasLead optimization efforts across pricing, targeting, and channel mix to maximize ROIEnsure closed-loop feedback mechanisms are in place to refine future initiativesInnovation and change management
Drive a culture of innovation by encouraging experimentation, rapid prototyping, and test-and-learn approachesIdentify emerging technologies and market trends that can enhance CVM capabilitiesLead change management efforts for new tools, processes, or strategic shifts within the CVM functionEngage stakeholders across the business to build buy-in for innovation initiativesPeople and Team Leadership
Track and report on the impact of innovation projects on cLead, mentor, and develop a high-performing CVM team, fostering a culture of accountability, innovation, and continuous learningSet clear objectives, provide regular feedback, and conduct performance reviews to support individual and team growthAlign team capabilities with strategic priorities, ensuring the right skills and resources are in place to deliver on business goalsPromote collaboration across departments and create an inclusive, empowering work environmentManage workload distribution, succession planning, and talent development within the CVM function customer engagement and business outcomesMinimum Qualification
A 3-year degree in Actuarial Science, Economics, Business Science, Engineering, Marketing or any related fieldPost graduate studies are advantageousExperience
5 to 8 years of experience in a commercially focussed role in either Retail Banking, Financial Services, Telecoms, E-commerce or similar experience building brand new products or working in a start-up environmentExperience working with personalised marketing technologyTrack record of delivering results through complex mass market products2 - 3 years experience in managing a CVM Commercial teamSales / Retail / Business Development jobs