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Lead Specialist Commercial CVM

Lead Specialist Commercial CVM

Cell CZA
17 days ago
Job description

Job title : Lead Specialist Commercial CVM

Job Location : Gauteng,

Deadline : November 15, 2025

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Purpose of the Job :

  • To lead the strategic development and execution of high-impact, personalized CVM propositions across inbound channels, including the Value Platform and Below-the-Line (BTL) offerings such as My Connecta Deals. This role is responsible for driving customer engagement and incremental revenue by leveraging deep customer insights, fostering innovation, and ensuring seamless cross-functional collaboration. As a key leader in the CVM team, the Principal Commercial Manager plays a pivotal role in enhancing Cell C’s customer value delivery and strengthening its competitive position in the market.
  • This role will be supported by a cross-functional team of data scientists, commercial data analysts, marketing technology experts and product development managers to bring your creations to market.
  • Your work will shape how we think about our customers, our ability to identify and satisfy their needs and deliver compelling offerings that creates mutual benefit, at scale. This is a highly impactful role where you will directly impact how millions of Cell C customers engage with our offerings daily.
  • Main Responsibilities :

    Product Strategy formation and implementation

  • Define, formulate and implement the personalised product strategy and roadmap through your specialized expertise and insight to ensure that the strategy meets business objectives
  • Define the framework and metrics to measure the impact of the applicable CVM product offerings and ensure they are consistently monitored
  • Collaborate with cross functional teams to ensure you build relevant solutions for our customer base
  • Execute the CVM strategy to maximize customer impact, drive behavioural change, and deliver measurable business value through the product portfolio
  • Align product strategy with broader commercial and digital transformation goals
  • Monitor market trends and competitor activity to inform strategic adjustments
  • Product and Solution Development

  • Proactively identify customer needs and opportunities and deliver compelling offerings that creates value at scale.
  • Evaluate the feasibility and relevance of proposed complex products and services
  • Commission and interpret ad hoc analyses on base activity, spend and usage patterns
  • Apply first principles thinking and advanced analytics to derive actionable insights and optimize product performance
  • Determine pricing, optimal price curves and run gap analyses for below-the-line offer portfolios
  • Leverage the impact of machine learning and valuation algorithms within the portfolio
  • Systems based thinking to construct optimal product ecosystems within the marketing tech stack
  • Incorporate customer feedback loops into the product development lifecycle
  • Lead experimentation (e.g., A / B testing) to validate new features or pricing models before full-scale rollout
  • Business planning

  • Develop annual and long-term business plans, including forecasting against key performance indicators (KPIs) and aligning with divisional and corporate objectives
  • Contribute to and develop business cases for key activities / projects and estimate the financial and development resources required to deliver performance targets
  • Develop straight forward business cases or lead feasibility and assessment work for proposed and current projects to support the development and contributions review of business cases
  • Track and report on business plan execution, identifying risks and mitigation strategies
  • Collaborate with finance and strategy teams to ensure alignment with budget cycles and investment priorities
  • Customer insights and analytics

  • Define and oversee the customer insight strategy to inform CVM initiatives and product development
  • Collaborate with analytics teams to extract actionable insights from customer behaviour, usage patterns, and lifecycle data
  • Translate complex data into clear narratives and strategic recommendations for senior stakeholders
  • Identify and monitor key customer segments, churn drivers, and value opportunities
  • Integrate customer feedback and NPS data into proposition design and campaign refinement
  • Cross functional leadership and Enablement

  • Lead cross-functional squads comprising data science, marketing, product, and technology to deliver CVM initiatives
  • Facilitate alignment between commercial goals and execution teams through structured planning and communication
  • Champion a collaborative culture that encourages knowledge sharing and joint problem-solving
  • Resolve cross-departmental blockers and ensure accountability across delivery streams
  • Represent the CVM function in strategic forums and cross-business initiatives
  • Performance monitoring and optimization

  • Define KPIs and success metrics for CVM campaigns, propositions, and platforms
  • Establish dashboards and reporting frameworks to track performance in real time
  • Conduct regular performance reviews and post-implementation analyses to identify improvement areas
  • Lead optimization efforts across pricing, targeting, and channel mix to maximize ROI
  • Ensure closed-loop feedback mechanisms are in place to refine future initiatives
  • Innovation and change management

  • Drive a culture of innovation by encouraging experimentation, rapid prototyping, and test-and-learn approaches
  • Identify emerging technologies and market trends that can enhance CVM capabilities
  • Lead change management efforts for new tools, processes, or strategic shifts within the CVM function
  • Engage stakeholders across the business to build buy-in for innovation initiatives
  • People and Team Leadership

  • Track and report on the impact of innovation projects on cLead, mentor, and develop a high-performing CVM team, fostering a culture of accountability, innovation, and continuous learning
  • Set clear objectives, provide regular feedback, and conduct performance reviews to support individual and team growth
  • Align team capabilities with strategic priorities, ensuring the right skills and resources are in place to deliver on business goals
  • Promote collaboration across departments and create an inclusive, empowering work environment
  • Manage workload distribution, succession planning, and talent development within the CVM function customer engagement and business outcomes
  • Minimum Qualification

  • A 3-year degree in Actuarial Science, Economics, Business Science, Engineering, Marketing or any related field
  • Post graduate studies are advantageous
  • Experience

  • 5 to 8 years of experience in a commercially focussed role in either Retail Banking, Financial Services, Telecoms, E-commerce or similar experience building brand new products or working in a start-up environment
  • Experience working with personalised marketing technology
  • Track record of delivering results through complex mass market products
  • 2 - 3 years experience in managing a CVM Commercial team
  • Sales / Retail / Business Development  jobs
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