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Communications and Engagement Manager - WCLA 07 / 2025

Western Cape Liquor AuthorityBellville, ZA

5 days ago

Job description

Job title : Communications and Engagement Manager - WCLA 07 / 2025

Job Location : Western Cape, Bellville

Deadline : October 03, 2025

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About our company

The Western Cape Liquor Authority regulates the retail sale and micro-manufacturing of liquor in the province, ensuring effective regulation in the interest of the public.

Introduction

To create awareness, increase brand exposure and manage the corporate identity of the Western Cape Liquor Authority.

Job description

Communication and Stakeholder Strategy, Policy and Procedures :

Assist in developing and implementing the WCLA communication-, stakeholder, marketing- and public relations strategy, policy and procedures to various target audiences

Assist in developing community mobilization and stakeholder programmes that include education and awareness during and after licensing processes

Developing annual communication plans aligned with the communication and stakeholder strategy and the overall WCLA Strategy

Developing alcohol harms reduction initiatives aligned to strategic direction of the WCLA

Marketing, Communication & Public Relations Management :

Facilitate communication needs analysis, draft briefs for communications agency and manage the relationship with communication agency :

Facilitate the development, distribution and maintenance of print and electronic collateral

Manage the implementation of mass media initiatives (social media etc.)

Lead marketing initiatives and branding activities

Manage digital marketing and performance monitoring activities

Manage all public relations activities

Ensure up to date media contact list

Communicate important developments and / or decisions regarding the activities of the authority to all the stakeholders

Co-ordinate external communication activities / newsletters / radio and TV / social media :

Draft timeous responses to media enquiries

Draft media releases

Conduct news interviews and electronic and print media in consultation with the CEO

Co-ordinate press conferences

Co-ordinate and facilitate training interventions within the organisation and externally

Research : Media / News and research documents

Manage the research plan and research repository for WCLA

Monitor the media and report on relevant happenings within the industry including global trends

Manage the process to conduct research in the retail liquor trade and micro manufacturing of liquor, as well as the mechanisms for reducing alcohol related harms

Communicate findings of research to appropriate parties

Collate research information for purposes of inclusion into the WCLA Annual Report and Annual Performance Plan

Internal Communication

Lead internal communication initiatives to support and engage internal members and external stakeholders.

Package strategic content to facilitate stakeholder engagement with strategic partners

Align and present content for development of information booklets, pamphlets, brochures etc for sharing with the general public and others

Corporate Identity

Assist in developing and implementing the corporate identity and image management strategy

Manage the roll out of a perception audit

Maintain and update WCLA website

Maintain and update the WCLA social media accounts and monitor performance

Administration and Reporting

Ensure that the functions SOP’s are implemented and reviewed as and when required.

Ensure timeous and accurate collation and drafting of reports for submission to relevant committees

Ensure the timeous and accurate collation of all QPR performance indicators.

Ensure the timeous submission of all quarterly performance (QPR) evidence and reporting templates.

Facilitate and provide input to the Internal and external audit process reporting

People Management within the Unit

Manage people development in line with organisational-wide skills development strategy within the unit

Manage talent within the unit and ensure talent management strategies (attraction, retention, development) are implemented

Implement performance management within the unit in line with Human Resources Policies and Guidelines

Manage grievances, discipline and terminations within the division in line with Human Resources policies and guidelines

Lead and direct staff within the division to be able to meet the objectives set for them

Build and foster a culture of good governance, customer service, honesty and integrity and world class delivery in the division

Implement innovative recognition and reward systems

Promotion and practice of good corporate governance risk and compliance pertaining to HR and financial policies, legislations and regulations

Oversee the governance framework to ensure professional conduct by Unit employees and upholding of WCLA values and governing principles

Ensure good governance within the unit in line with the corporate governance guidelines and related legislation

Oversee risks within the Unit

Oversee compliance within legislation, regulations, WCLA policies and procedures within the unit

Ensure compliance of the unit with all audit requirements emanating from audit processes within the unit

Draft and submit annual, quarterly and monthly reports required or delegated

Knowledge :

Sound knowledge of research methodologies, statistical analysis, editorial management, digital management etc.

Working knowledge and / or understanding of relevant Public Sector legislation, e.g. PFMA, National and Provincial Treasury Regulations, National Liquor Act, Provincial Liquor Acts etc.

Working knowledge or understanding of relevant industry legislation, regulations and policy documents, e.g. Western Cape Liquor Act, POPI, PAJA, PAIA.

Knowledge of communication practices and risk associated with it.

Knowledge of liquor regulation and alcohol harms reduction (advantageous)

Skills :

High level of report writing skills

Strong analytical and systematic problem-solving skills

Ability to interpret research and apply information to relevant material and content

Exceptional interpersonal, communication, writing, reporting and presentation skills

Ability to function independently and within a team

Ability to prioritize and adapt, managing multiple projects and tight deadlines

Computer literacy plus advanced proficiency in MS Office (Word, Excel, Powerpoint)

Minimum requirements

Minimum Educational Requirements :

B Degree (NQF level 7) in Communications, Journalism, Public Relations, Marketing

Required Experience :

At least 2-5 years' relevant experience in communication, media, public relations

Project Management, Digital Marketing and Analytic Experience

Community Engagement and Public Participation Experience

Proficient in MS Office Suite

Advantegous

Experience working in a regulatory / public service environment

Strategic management, content creation and design

Knowledge of liquor regulation and alcohol harms reduction

Media / Advertising / Branding jobs

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Engagement Manager • Bellville, ZA

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