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Social Media & Community Engagement Manager

Social Media & Community Engagement Manager

Cherry AssistantWorkFromHome, Western Cape, South Africa
14 days ago
Job description

Overview

We are hiring a Social Media & Community Engagement Manager for a solo private healthcare practice in the Physical Therapy / Women’s Health industry. This is a part-time remote role for a U.S.-based client.

Responsibilities

  • Build and execute a video-first content strategy and calendar (Reels, Shorts, Stories, Lives) across Instagram, TikTok, YouTube, and Facebook
  • Design and manage DM automation flows in ManyChat (keyword triggers, lead capture, nurturing, segmentation)
  • Drive community engagement : respond to DMs / comments, manage story interactions, and nurture conversations to increase saves, shares, and conversions
  • Create, edit, and repurpose short- and long-form videos; apply current trends, transitions, captions, hooks, and on-screen text
  • Set up and optimize lead magnets, simple funnels, and landing pages; coordinate collaborations and giveaways
  • Track and report on KPIs (growth, reach, engagement rate, watch time, CTR, conversion to email list / booking)
  • Conduct trend and competitor research; propose experiments and A / B tests, iterating based on data
  • Optimize profiles and content for search / SEO (Instagram search and YouTube SEO, with basic website / Google considerations)
  • Support influencer / brand partnership outreach and cross-promotions with relevant healthcare professionals
  • Collaborate on future initiatives such as online program / course launches and potential podcast production support

Required Qualifications

  • 3+ years of end-to-end social media management for brands or creators, ideally in healthcare, wellness, or professional services
  • Proven track record growing accounts and engagement; portfolio and case studies with metrics required
  • Strong short-form video editing skills with deep knowledge of current platform trends and best practices
  • Experience setting up DM automation (ManyChat or similar) and running engagement / lead gen campaigns
  • Excellent written and spoken English; able to work Eastern Time hours in a fast-paced, direct-communication environment
  • Preferred Qualifications

  • Experience marketing to women’s health, prenatal, or postpartum audiences
  • Familiarity with YouTube optimization and basic SEO; comfort with analytics dashboards
  • Experience with email marketing and simple funnels (e.g., Mailchimp / ConvertKit, Leadpages, Kajabi / Teachable)
  • Required Skills & Tools

  • Instagram, TikTok, YouTube, Facebook
  • ManyChat (or comparable DM automation), Canva / CapCut / Adobe Premiere (or similar)
  • Social scheduling tools (Later, Buffer, or Hootsuite)
  • Schedule & Pay

  • Part-Time position; 4 hours / day, Monday–Friday, Eastern Time (9 : 00am – 1 : 00pm ET or 13 : 00pm – 17 : 00pm ET)
  • Fully remote role for a United States based client
  • Pay ranges from R7,000 – R8,000 ZAR per month
  • Includes HIPAA compliance training, ongoing coaching, and strong growth potential
  • System Requirements

  • Internet speed of at least 20 Mbps upload and download
  • Computer with a 2.4 GHz processor or higher
  • 8 GB of RAM or higher
  • Windows 10 or newer, or Mac OS X 10.10 or newer
  • HD 720p webcam
  • Headset with microphone
  • The company provides a US phone number and business email address
  • Consistent hours and pay
  • Enjoy the flexibility of working remotely, from home or any location of your choice
  • Eliminating commute time
  • Consistent work with the same clients, fostering long-term professional relationships
  • Opportunities for career advancement, dependent on the client
  • Stable work hours and consistent pay
  • A supportive and inclusive work environment that values diversity and individual growth
  • If you’re a creative social media professional who thrives on building engagement and driving growth, we’d love to hear from you. Join us to make an impact in the women’s health space while enjoying a flexible and supportive remote role.

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    Social Media Manager • WorkFromHome, Western Cape, South Africa

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