Overview
We are hiring a Social Media & Community Engagement Manager for a solo private healthcare practice in the Physical Therapy / Women’s Health industry. This is a part-time remote role for a U.S.-based client.
Responsibilities
- Build and execute a video-first content strategy and calendar (Reels, Shorts, Stories, Lives) across Instagram, TikTok, YouTube, and Facebook
- Design and manage DM automation flows in ManyChat (keyword triggers, lead capture, nurturing, segmentation)
- Drive community engagement : respond to DMs / comments, manage story interactions, and nurture conversations to increase saves, shares, and conversions
- Create, edit, and repurpose short- and long-form videos; apply current trends, transitions, captions, hooks, and on-screen text
- Set up and optimize lead magnets, simple funnels, and landing pages; coordinate collaborations and giveaways
- Track and report on KPIs (growth, reach, engagement rate, watch time, CTR, conversion to email list / booking)
- Conduct trend and competitor research; propose experiments and A / B tests, iterating based on data
- Optimize profiles and content for search / SEO (Instagram search and YouTube SEO, with basic website / Google considerations)
- Support influencer / brand partnership outreach and cross-promotions with relevant healthcare professionals
- Collaborate on future initiatives such as online program / course launches and potential podcast production support
Required Qualifications
3+ years of end-to-end social media management for brands or creators, ideally in healthcare, wellness, or professional servicesProven track record growing accounts and engagement; portfolio and case studies with metrics requiredStrong short-form video editing skills with deep knowledge of current platform trends and best practicesExperience setting up DM automation (ManyChat or similar) and running engagement / lead gen campaignsExcellent written and spoken English; able to work Eastern Time hours in a fast-paced, direct-communication environmentPreferred Qualifications
Experience marketing to women’s health, prenatal, or postpartum audiencesFamiliarity with YouTube optimization and basic SEO; comfort with analytics dashboardsExperience with email marketing and simple funnels (e.g., Mailchimp / ConvertKit, Leadpages, Kajabi / Teachable)Required Skills & Tools
Instagram, TikTok, YouTube, FacebookManyChat (or comparable DM automation), Canva / CapCut / Adobe Premiere (or similar)Social scheduling tools (Later, Buffer, or Hootsuite)Schedule & Pay
Part-Time position; 4 hours / day, Monday–Friday, Eastern Time (9 : 00am – 1 : 00pm ET or 13 : 00pm – 17 : 00pm ET)Fully remote role for a United States based clientPay ranges from R7,000 – R8,000 ZAR per monthIncludes HIPAA compliance training, ongoing coaching, and strong growth potentialSystem Requirements
Internet speed of at least 20 Mbps upload and downloadComputer with a 2.4 GHz processor or higher8 GB of RAM or higherWindows 10 or newer, or Mac OS X 10.10 or newerHD 720p webcamHeadset with microphoneThe company provides a US phone number and business email addressConsistent hours and payEnjoy the flexibility of working remotely, from home or any location of your choiceEliminating commute timeConsistent work with the same clients, fostering long-term professional relationshipsOpportunities for career advancement, dependent on the clientStable work hours and consistent payA supportive and inclusive work environment that values diversity and individual growthIf you’re a creative social media professional who thrives on building engagement and driving growth, we’d love to hear from you. Join us to make an impact in the women’s health space while enjoying a flexible and supportive remote role.
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