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Experiential Events Rep

The South African BreweriesZA

24 days ago

Job description

Job title : Experiential Events Rep

Job Location : Gauteng,

Deadline : October 05, 2025

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Key roles and responsibilities :

Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences.

Execute events strategy, national events plan and develop / manage regional calendars.

Manage relationships with multiple agency and internal stakeholders pertaining event negotiation, planning and execution.

Manage regional experiential events budget and negotiate sponsorship deals pertaining regional event properties at local level

Support and ensure brands / regions in best-in-class execution on other.

Ensure consistent execution of regional assets across Africa.

Execute event & brand experience activation toolkits (by type, by size) and lead the communication and training of same.

Owns ticketing & Hospitality fulfilment.

Manage event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies.

Budget Management

Establish ROI criteria and measure for all events / experiences (Brand teams accountable to manage / monitor / adhere).

Build capabilities across Africa (connections, brand, markets, agencies) and transfer best practices and learnings across countries.

Trends & opportunities, competitive monitoring.

Subject matter specialists (SME) in : -Experiential execution - Festivals, Stadia -Ticketing & Hospitality.

Profile

M inimum requirements :

Relevant Commercial business degree

At least 3-5 years working experience across marketing and / or sales as well as event management experience

Strong project management; ability to manage many suppliers simultaneously

Excellent negotiating skills

Ability to work long hours and under pressure

Team participation and good leadership skills

Strong communication and interpersonal skills with aptitude for building relationships with Key Stakeholders at different levels

Relationship Management

Customer Service

Strong Negotiation Skills

Problem Solving

Entrepreneurial mindset with strong Commercial Acumen

Extensive knowledge of SAB’s Premium Category

Highly Professional

Ability to innovate and be creative when it comes to events and activities

Work well independently

Administrative / Management jobs

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