Email Strategy Manager (Remote)

Dia Creative is a fast growing marketing agency looking for an experienced Email Strategy Manager to drive client email campaign strategy + implementation.

We're looking for a leader with a strong background in retention and email optimization for both campaigns and flows, who knows how to prioritize where time is best spent to generate results.

Successful candidates will be experts in email campaign & flow optimization, messaging, and audience targeting with a proven track record of email performance improvement.

You'll have the opportunity to work with many different clients in varying industries, partnering with client marketing managers to own email performance.

This role places heavy emphasis on creating, designing and managing simultaneous email campaigns, building & optimizing flows, pulling and managing email lists, analyzing campaign results and providing key takeaways and action plans.

You must be an organized, motivated self-starter with excellent oral communication skills, as well as great attention to detail.

You'll also need to perform in a fast-paced environment, be flexible, and prioritize multiple time-sensitive tasks simultaneously.

Essential Skills and Experience

4+ years of experience owning email & SMS marketing channels for B2C

Experience with B2B email marketing is a plus!

Experience with Klaviyo and Mailchimp

Demonstrated success in developing innovative CRM campaigns, expertise in enterprise email platforms, technology, engagement campaigns, A / B testing, and marketing metrics

Well-versed in key email metrics to support and recommend optimizations

Ability to create briefs and collaborate with designers and copywriters to ensure you get the quality of emails you're looking for

Ability to communicate results to various stakeholders and clearly present data

Exceptional data analytics skills; ability to draw conclusions from large data sets and form actionable insights; experience with analytics tools such as Google Analytics

Beauty industry experience preferred, but not required

Strong project management, organizational, and proactive communication skills

Excellent writing, editing, and proofreading skill

Job Scope

Ownership of email strategy, execution, reporting and performance across assigned clients

Both Flows and Campaigns

SMS (when relevant) - Strategy, optimization and execution

Growth of email Open rate, CTR, popup signups and most importantly, revenue across assigned clients

Collaborating with Social and Ads team to grow the list

Optimization of email processes internally

Report Analysis - Monthly (and Weekly as needed)

Guiding copywriters and designers to optimize emails

Collaborating with Marketing Manager to optimize overall client performance and incorporate client priorities as needed

Ownership of Email Campaign calendar

Ownership of list growth through the optimization of pop-ups, collaborating with Marketing Manager for list growth initiatives and Ads team as needed

Leveraging Email Coordinator for tactical execution (scheduling, reporting)

Creating tasks as needed

Success in this role

Establishes clear ownership of all email performance and execution across brands

Demonstrated ability to project manage all tasks related to email execution and step in wherever necessary to ensure delivery and quality.

Identify low hanging fruit when first onboarding a client's account to show immediate success if possible.

Excitement for identifying opportunities for growth and revenue

Revenue growth month to month for all client's accounts managed

Clear, actionable and informative reporting analysis

Effective use of assigned budget

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development and Sales

Marketing Services

Johannesburg, Gauteng, South Africa

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