Product Manager - Laboratory Equipment

Experience required

• Fluent in English, verbal and written;

3-5 years experience in a clinical laboratory environment preferred

Proven track record in project implementation and large project rollouts within the IVD market

Previous management experience advantageous

Sound Regulatory knowledge

Clinical & product knowledge beneficial

Qualifications

A Grade 12 certificate as a minimum requirement

Tertiary qualification in related field advantageous

Support product strategy & vision

Support the development and execution of the product strategy for clinical pathology

Define and maintain a product roadmap in alignment with market needs and corporate objectives

Conduct market research to identify customer needs, industry trends, and competitive landscape

Compliance & regulatory requirements

Ensure that the product meets relevant regulatory standards

Work closely with regulatory affairs teams to navigate product certifications, quality control processes, and compliance with medical device regulations

Maintain awareness of healthcare standards and guidelines to ensure the product adheres to safety, efficacy, and quality requirements

Customer & market focus

Assist Sales Consultants to network & develop relationships with new customers and to manage existing customers

Build and maintain relationships with healthcare professionals, including pathologists and clinical leaders, to understand their needs and gather feedback on product performance

Attend all applicable National & International Congresses

Cross-functional collaboration

Partner with sales, marketing, and service teams to ensure that product messaging, training, and support are aligned with customer expectations and product capabilities

Support Admin staff to ensure stock rotation

Assisting the Tenders & Quotes department with all queries on specifications

Product lifecycle management

Oversee the product lifecycle from start to finish and post-launch updates, ensuring the product stays competitive and addresses emerging technological and customer needs

Control stock levels

Product performance monitoring

Use performance feedback and analytics to drive product iterations and updates, ensuring continued product relevance and improvement

Address any post-launch issues related to product quality or usability, coordinating with customer support teams for resolution

Strategic project implementation

Serve as the relational bridge between customer and the divisions internal departments

Support the competitive win strategy through successful execution of large-scale projects

Financial & business outcomes

Oversee the products financial performance, ensuring it meets profitability targets while maintaining competitive pricing within the healthcare market

Assisting Sales team in achieving budgets by driving sales

Launch strategy

Collaborate with the marketing and sales teams to develop product launch strategies, including go-to-market campaigns, product training, and customer support

Support sales efforts with product knowledge and materials, ensuring sales teams are equipped to sell the product effectively

Risk management & issue resolution

Proactively address challenges related to customer adoption, ensuring smooth transitions during product implementation and training

Ensure product upgrades and improvements are well-managed and communicated to existing customers

Training & support

Ensure that the Sales Consultants receive adequate training and support for the correct use of the products as well as in the latest products and product differentiators.

Management of team

Management of the Application Specialists.

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