Regional Sales Development Executive

Position Overview

The Regional Sales Development Executive, South Africa, will spearhead the company's expansion into the South African market by driving a targeted go-to-market strategy. This person will be responsible for owning all aspects of the sales cycle from prospecting through to client onboarding and retention. The role demands strong independence and adaptability, with a focus on building influential networks, attending industry functions, and creating a high-velocity sales cadence across SME and Enterprise opportunities.

Key Performance Areas

• Market Strategy Development & Growth
• Refine and execute the regional go-to-market strategy for South Africa, ensuring alignment with company-wide objectives.
• Adapt the strategy based on insights from market feedback, competitive analysis, and sales performance.
• Champion the company's brand by consistently delivering a high-quality client experience that fosters trust and ongoing engagement.
• Actively seek and share opportunities for expanding the company's footprint within both established and emerging business communities.
• Utilize and share best practices in prospecting, outreach, and pipeline management to ensure continuous sales improvement and knowledge sharing within the sales team.
• Sales Process Management
• Manage the full sales cycle from lead generation, prospecting, and presenting to negotiation, closing, and onboarding.
• Develop and maintain a steady sales cadence, especially tailored for the SME sector while driving substantial deal flow in the enterprise segment.
• Fully own and manage the sales pipeline, with accountability for meeting or exceeding sales targets.
• Identify and prioritize key market segments, ensuring ongoing expansion within the region.
• Relationship and Network Building
• Establish a robust network in the South African business community, positioning the company as a trusted name in employee engagement.
• Actively represent the company at conferences, networking events, and functions, reinforcing brand credibility and generating new opportunities.
• Sales Operations
• Act as the regional point-of-contact for all sales activities, running a self-sufficient sales process after initial onboarding.
• Leverage CRM tools to track, forecast, and manage pipeline activity with precision, adapting as needed based on performance metrics.
• Report weekly on pipeline status, recent wins, and areas for strategic adjustment (also fully captured and maintained in Hubspot CRM).
• Build the framework for potential expansion of the South African sales team, identifying resource needs and setting up initial processes.
• Communication & Collaboration
• Liaise closely with Marketing and Product teams to align messaging, leverage content resources, and enhance sales effectiveness.
• Serve as the feedback loop from the South African market to the company's broader strategy teams, sharing regional insights and trends.
• Coordinate with Customer Success to ensure smooth onboarding and handover of new clients for long-term retention and satisfaction.
• Strategize with the company's leadership on hiring and training additional team members in accordance with regional and business scaling to ensure continuity and growth.
• Key Performance Indicators (KPI's)
• Revenue Growth : Achieve or exceed revenue targets specific to the South African market.
• Pipeline Velocity : Maintain a consistent pipeline for SME's and enterprise-level deals.
• Network Expansion : Attendance and active participation in industry events and conferences.
• Client Satisfaction : Smooth client onboarding with minimal drop-offs and strong initial engagement.
• Client Net Retention : Ensuring that clients are sold to responsibly so that the potential for retention on renewal is high.

Qualifications and Experience

Preferred Skills

Other Experience

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