Area Sales Manager

Our client is a dynamic, growth-focused business in the digital payments sector. They are on a mission to help entrepreneurs participate and prosper in the digital economy by solving their payment challenges. The business offers a collaborative, high-performance environment with a clear sense of purpose and impact.

Purpose of the Role

The Area Sales Manager will lead and drive strategic sales growth across a defined area. This role includes managing and supporting Sales Managers and Business Development Managers (BDMs), ensuring operational excellence, customer satisfaction, and delivery of area-specific targets. The Area Sales Manager is a key driver of execution, mentoring, and alignment across teams to unlock performance and sustainable success.

Key Responsibilities

Collaborate with the Regional Sales Manager to implement strategic regional sales plans.

Oversee area management, ensuring growth, retention, and performance across allocated territories.

Support and coach Sales Managers and BDMs, with tailored development plans and performance feedback.

Build strong relationships with customers, ensuring satisfaction, retention, and cross-sell opportunities.

Monitor sales performance and provide accurate weekly and monthly reports.

Conduct market and competitor analysis to identify trends, threats, and opportunities.

Promote product offerings to broaden reach and support BDMs in lead generation and conversions.

Ensure operational compliance, including vehicle checklists, expense claims, and leave approvals.

Drive accountability on targets through regular performance reviews.

Manage recruitment, onboarding, and training in partnership with People Ops.

Handle high-value client interactions and strategic account management.

People Leadership

Set clear expectations and connect day-to-day work to broader company strategy.

Empower managers to lead with autonomy and ownership.

Hold the team accountable to high standards while remaining grounded in operational realities.

Conduct regular growth conversations and ensure consistent reviews, rhythms, and routines.

Qualifications and Experience

Bachelor’s degree in Business Administration, Sales, or a related field (preferred).

3–5 years of sales leadership experience, with exposure to managing first-line managers.

Strong background in field operations, regional strategy execution, and customer engagement.

Experience in fintech, FMCG, retail, or distribution is an advantage.

Strong understanding of CRM systems and account retention strategies.

Skills and Attributes

Proven leadership and coaching skills.

Strong operational planning and time management.

Excellent communication skills (verbal and written).

Ability to interpret sales data and act on insights quickly.

Collaborative, adaptable, and resilient.

Commercially aware with strong problem-solving abilities.

Growth mindset and commitment to continuous learning.