Growth Marketing Coordinator - Healthcare Market Research

Overview

Growth Marketing Coordinator - Healthcare Market Research at Sermo, Cape Town, Western Cape, South Africa. The role supports data-driven growth marketing initiatives to drive member acquisition, retention, and ROI within a multi-channel environment. The candidate will work with cross-functional teams and external vendors to optimize campaigns and lead data-driven decisions that advance healthcare outcomes.

Responsibilities

• Support the Growth Team in executing a data-driven approach to acquisition and lead generation.
• Manage and optimize the lead database, ensuring data hygiene, accuracy, and seamless integration with internal marketing systems. Develop and maintain best practices for lead segmentation, importation, and tracking to maximize campaign effectiveness.
• Collaborate with data vendors to acquire high-value HCP leads, ensuring seamless data transfers, hygiene processes, and compliance with quality standards.
• Maintain strong relationships with external partners to optimize the lead acquisition pipeline.
• Launch and execute surveys to convert leads to members. Ensure proper survey targeting, track response data, and analyze trends to identify conversion opportunities.
• Support the Growth Marketing Directors in the development and execution of marketing campaigns to leads across multiple channels, including email, content, digital ads, affiliate partnerships, and more to increase lead conversion rate and volume of new members.
• Coordinate testing and quality assurance for lead and data-related marketing initiatives, preparing test scenarios, analyzing results, and communicating findings to relevant stakeholders. Proactively identify data inconsistencies, usability concerns, and workflow inefficiencies.
• Monitor and report on campaign performance, providing actionable insights to optimize results.
• Collaborate with cross-functional teams, including engineering, design, email operations and data, to plan and execute growth initiatives to grow the Sermo community.
• Stay up-to-date with industry trends and new technologies that can integrate AI, automate processes, increase personalization, enhance resources and elevate results in membership growth.

Skills and Qualifications

Details

Location : Cape Town V&A Waterfront & remote (Non negotiable- Cape Town residents only!)

Hours of work : US ET (2pm-10pm SA time)

Salary indication : R30,000-R40,000 pm

Apply online or email

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