CRM Manager

Who are we :   A rapidly expanding global education group managing over 100 websites for schools worldwide.

Who are we looking for : CRM MANAGER

As CRM Manager, you’ll take the lead on building, managing and optimising campaigns within Microsoft Dynamics 365 Marketing . You'll be both technical and strategic — working with internal teams and agencies to improve customer journeys, increase engagement and support school enrolments globally.

This is a hands-on role, ideal for someone who can think analytically, deliver robust multistage automations and drive real impact across a complex digital landscape.

What will you do :

Build and manage automated email campaigns across the full customer journey using Dynamics 365

Drive CRM performance across the funnel — from lead generation to conversion and retention

Collaborate with marketing, enrolments and digital teams to align CRM with business goals

Ensure data accuracy, GDPR compliance and preference management

Provide actionable insights through reporting and dashboards (Power BI)

Manage CRM content strategy to ensure clear, engaging and consistent messaging

Support and coach internal stakeholders on CRM best practice and campaign execution

What will you need :

Proven experience managing CRM campaigns, ideally in Dynamics 365 Marketing

Strong knowledge of multistage email automation and CRM strategy

Understanding of customer data platforms, relational databases and reporting tools (Power BI)

Familiarity with GDPR and data privacy best practices

Confident working with third-party agencies and multiple internal stakeholders

Bonus : knowledge of OpenApply, iSAMS, or API / data integrations