Channel Sales Manager

Duties & Responsibilities :

• Develop and execute channel sales strategies to grow market share and enhance brand visibility across the reseller and distribution landscape.
• Identify, engage, and nurture relationships with key distribution partners and resellers to drive revenue and expand coverage.
• Collaborate closely with the marketing team and sales team to ensure consistent messaging and alignment with the brand values and business objectives.
• Drive partner enablement initiatives, including product training, sales toolkits, joint marketing campaigns, and incentive programs.
• Build and maintain long-term relationships with the marketing team and channel sales ensuring alignment with the client values and objectives.
• Drive partner enablement through product training, joint marketing initiatives, and incentives.
• Monitor competitor activity and market trends with internal teams and product development to stay abreast of marketing trends and contribute to the formulation of effective sales strategies.
• Conduct in-depth analysis of channel sales trends, competitor activities and emerging technologies to identify strategic business opportunities.
• Ensure compliance with channel agreements and maintain accurate partner records in CRM systems.
• Promote a customer-centric approach, understanding each partner’s business needs and recommending tailored networking solutions to address them effectively.
• Provide leadership and guidance to the retail sales team, fostering collaborative and results-driven culture.
• Ensuring a customer-centric approach in all interactions with retail partners, addressing their unique business challenges and providing tailored networking solutions.
• Represent the company at industry events, trade shows, exhibitions, and partner meetings to promote the brand and strengthen partner engagement.